gumption. – Branding & Web Design
gumption. is a full career agency from resume writing to career coaching and everything in between. For this project, the client wanted a brand that felt like an elevated classic, taken in a bold and empowering direction. I wanted it to be fun and colorful yet feel professional and modern. After creating the brand, we built a full website to help her reach and connect with clients.
Here’s what Kelly Had to say:
Working with Kendra on my rebrand was one of the best decisions I’ve made for my business. From the very first conversation, she understood that this wasn’t just a new logo or color palette and saw it as a full expression of who I am, what I stand for, and the kind of space I want to create for the people I serve.
She brought thoughtfulness, clarity, and creativity to every step of the process. She asked the right questions, held space for big ideas and tiny details, and helped me translate a feeling into a brand that feels bold, grounded, and unmistakably me. The end result is something I’m incredibly proud of—and that has helped me show up with even more confidence and consistency in everything I do.
If you’re looking for someone who can help you find the soul of your brand and bring it to life with beauty and precision, Kendra is it.
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Creative Direction
Logo Design
Brand Design
Brand Guide Design
Web Design