Sarah Fairlight is a midwife in Salt Lake City. She needed a new brand that was a good representation of her and her business. Because I was entering maternity leave, we agreed to a mini-brand in a half-day so that we could meet her needs as quickly as possible. In this half-day together, I designed her logo, alternative logo, and submark. I also selected brand colors and typefaces. I was also able to curate brand stock photos and videos that she could then use on social media.

Here’s what Sarah had to say:

Branding
Logo Design
Color Palette Creation
Typeface Selection
Stock Image and Video Curation