Cloverleaf – Full Time Design Lead

Cloverleaf is an AI Coach for teams (B2B SaaS) located in Cincinnati, Ohio. I have been working full time for Cloverleaf since May 2025.

• Directed company-wide rebrand across product, marketing, and sales, building a scalable visual identity system adopted across digital, experiential, and enterprise sales channels.

• Led concept development and execution of multi-channel brand and campaign initiatives supporting AI-driven product positioning.

• Partnered cross-functionally with Product, Marketing, and Executive leadership to translate complex AI and behavioral science concepts into accessible, high-conversion creative narratives.

• Owned end-to-end website redesign (WordPress/Elementor), increasing impressions up to 12x and improving click-through rates up to 6x on key strategic pages.

• Established visual governance standards to ensure brand consistency across digital, social, print, and partner ecosystem touchpoints.

• Provided art direction and creative oversight to collaborators and vendors to uphold brand integrity and execution quality.

Here’s what my teammates say about my work:

“Thank you SO much for all of your creativity and hard work to not only launch a new brand AND logo, but an entire new website experience. To think that our logo is essentially the one you pitched during your interview project is insane! I appreciate all of the work you put into this project and am so excited to continue to watch the brand evolve under your leadership!”

“I could sing your praises for the website and brand redesign but yawn… you’ve already heart it from me. I really want to give you a shout out for the fresh perspective you bring the team! I appreciate that you ask questions and offer honest feedback on the work we’re doing, and that you push to see how design can have more impact.”

“You always give each project 100% and that goes a long way on their impact.”

“You elevate everything you touch”

“I still regularly feel joy when I see our new logo. You are so good at receiving feedback and keeping me tied to reality, and of course at elevated design.”

“The user experience on our website is 🔥🔥🔥 so clean, straight forward and beautiful. Cruuuuushing it.”

Read my blog for Cloverleaf about the redesign →